The bright red envelope in my mailbox yesterday signaled the much anticipated arrival of Gary Hustwit’s new film Objectified and an evening spent on the couch, in rapt attention with hot cocoa in hand. Directed in a style very similar to his last film Helvetica this movie is a collection of interviews with a series of fascinating characters from the industrial design world. Some of them are practically caricatures of themselves which like cow hide on an Eames chair makes for a secondary dimension of entertainment layered over the primary theme - a dive into a tremendously interesting, important, impactful and often overlooked design field. As the movie points out the sexy stuff from Apple or BMW gets noticed as design but in actuality everything is designed at some level even if that level is a pretty disheartening, single-minded drive to get one more piece of trash into our overflowing landfills via your living room. But take heart, design has exploded onto the radar of the mba set and become the primary business advantage for many products. Designers and manufactures are also coming to recognize that sustainability will be the next advantage. Together with consumers everyone involved is becoming more demanding and if the trend is toward more elegantly designed and more sustainably manufactured products that is a good thing.
Check out the trailer and then reserve a spot on your sofa and make extra hot cocoa so you’ve got enough to get you through the extra features – you’re going to want to soak up every minute of this film.
If you come away wanting to be even more objectified iTunes recently interviewed Gary Hustwit and posted the podcast.
(note this and the iTunes link will open in iTunes)