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Bloomsberry & Co Chocolate

Posted: November 24th, 2010 | Author: Todd | Filed under: chocolate, design | Tags: , | Comments Off

Chocolate
Bloomsberry and Co. chocolate only comes in two varieties; Milk (for beginners) and Dark (which at 55% cocoa content isn’t particularly advanced). This means it will probably not satisfy those who generally consider dark to mean over 70%. Neither are there hints of fruit or citrus or bark if you are seeking subtleties. The chocolate is smooth and tastes a lot like chocolate chips. There’s no bitter after-taste, it’s very easy to eat and reminds me a bit of brownies actually. This can’t really be considered a sophisticated chocolate flavor but is perfect for kids and helping friends make the sea change from the bay of milk to the wide ocean of dark chocolate bliss. The bar itself is also a nice simple design. I found myself breaking it into smaller chunks than indicated.

Design
Bloomsberry clearly recognizes that design is an important part of the experience. In fact there is significantly more variety in the packaging than in the chocolate and consumers are encouraged to collect all the designs. Similar to the chocolate the packaging can better be described as whimsical, fun and spunky than sophisticated. It’s accessibility makes it a good gift for anyone who is not a chocolate snob and is sure to bring a smile. I know because I received this bar as a gift and even though it confirmed what I’ve known all along (that chocolate will not cause weight gain) I had a good chuckle. Actually since laughter burns calories this chocolate is the perfect weight loss strategy. Click on the photo for an enlargement if you want to read the small print.

Online
bloomsberryusa.com

Location
92 Jackson Street
Salem, MA 01970