A place where Minnesota's design community can blow its collective mind about creative expression in every medium from websites to landscapes, chocolate to bicycles.

St. Paul Bicycle Coalition Logo

Posted: July 13th, 2010 | Author: Todd | Filed under: artifacts, bikes, design, local twin cities, output | Tags: , , | Comments Off

Cindy and I have been volunteering with the Saint Paul Bicycle Coalition (SPBC) to help make Saint Paul a more cycle friendly city. We’re both delighted to be able to contribute something beyond our voices at meetings. You’ve already seen Cindy’s terrific visualizations for the Saint Paul Greenway which we hope some day will connect to the Minneapolis Greenway. It is our hope that our logo design will help rally cyclists to the cause. More information is available on the Facebook page with even more coming on the soon to be launched website.
The logo is a 17 tooth cog representing the 17 District Councils in Saint Paul and is portrayed in hot colors with asymmetrical details to convey the coalitions energy. I chose the cog because it is a distinct part of every bicycle from fixie to recumbent. Certainly the wheel is also a universal component and very emblematic of cycling but it is the cog that translates the rider’s energy into forward motion. In this way it is the perfect symbol for the SPBC as we turn the energy of passionate advocates into forward progress. We hope you’ll join us or join your own local cycling advocacy group. Each person can really make a difference.
I created several alternate configurations to help ensure consistent application by the variety of volunteers needing to satisfy an equal variety of marketing opportunities. Single color and solid versions are also in the works for things like silkscreen applications. Special thanks to Andy Singer and Matt Cole for their insights and advice.


Riding Off Into the Sunrise

Posted: June 25th, 2010 | Author: Todd | Filed under: bikes, design, Interactive, output | Tags: , , , , , | Comments Off

interactive-saris

It’s hard to believe after almost 20 years of designing and over 35 years of cycling that nary the two have met. Needless to say, when the agency Lindsay, Stone and Briggs (LSB) based in Madison, WI contacted me to design the new website for Saris I was elated. Saris makes racks for consumers as well as parking and storage solutions for institutional clients. LSB and Saris have been wonderful to work with. The new (and if I do say so myself) improved saris.com has just launched and while few designs survive development unscathed I’m still as excited as when we began and eager for the next cycling+design combination.

Actually, I guess I’ve started the next one by volunteering to help the Saint Paul Bicycle Coalition with a logo and website as we work to make Saint Paul as cycle friendly as Minneapolis (We’re way behind Minneapolis but I guess that’s why they aren’t called the Identical Twin Cities.) More on SPBC soon.