A place where Minnesota's design community can blow its collective mind about creative expression in every medium from websites to landscapes, chocolate to bicycles.

We’ve Moved

Posted: April 11th, 2012 | Author: Todd | Filed under: advertising, architecture, artifacts, bikes, chocolate, competitions, design, downloads, events, food, illustration, input, Interactive, interiors, landscape architecture, local twin cities, opinion, output, packaging, photography, posters, resources, transportation, type, urban planning, video | Comments Off

We’ve incorporated our blog into our new website. Same unique combination of posts about chocolate and bicycles, design and architecture but in a shiny new wrapper: brainstormoverload.com/blog We hope you’ll drop by and linger as long as you like.

We've moved our blog


High Line Raises the Bar

Posted: June 18th, 2010 | Author: Cindy | Filed under: architecture, competitions, design, landscape architecture, opinion, urban planning | 3 Comments »

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The Minneapolis Park Foundation, College of Design, and Walker Art Center have teamed up to bring us a phenomenal lecture series, “The Next Generation of Parks”. Wednesday night’s conversation on New York’s High Line was the second of three summer events. If you didn’t get in the doors, or couldn’t make it, you missed something great, but you can find the full lecture here. Todd and I have been to many a lecture on the subject of design, landscape architecture, architecture, and planning. A few on bicycling, too. This, though, was far more than just your average power point presentation or ubiquitous “here is what I’ve done in the field” lecture. From the introduction by Cecily Hines and Andrew Blauvelt to the last word by Lisa Tziona Switkin and Robert Hammond, it was damn inspirational. Why? We’ll give you our top three reasons.

1. Not just envisioning potential, CREATING potential.

Robert Hammond appreciated the abandoned elevated industrial era ruin of a railroad in his West Village neighborhood enough to take action when it was slated for demolition in 1999. How many of us wonder about the things we see on a daily basis, but when they come crumbling down for surface parking we tell ourselves ‘there’s not much you could have done about it anyway, so don’t fret you didn’t speak up’? Like those cool abandoned grain mills in our Minneapolis skyline. Sure we envisioned a cool future for them, but when they were felled, ground up, and a slab of asphalt was put in their place. Not again.

Linear park in an abandoned elevated rail corridor? Of course. It is a no-brainer now. But, such was not the case before Hammond and his Friends of the High Line co-founder Joshua David, did something about it. Hammond and David used their entrepreneurial spirit to create a movement that resulted in an overwhelmingly successful public space, likely by every index imaginable.

2.  Project process and tactical brilliance.

A lot of the process was no different than what developers, planners, or landscape architects do for every project (develop concepts, present to the public, attend seven bazzillion meetings, gain support, refine concepts…implement). But, a lot of the process WAS different. Hammond et al. recognized the power in branding and visualization early on in the project, and as they enter phase two and three, we would predict their savvy in the realm of communication and its power is going to prove to be a game changer.

Before beginning the project, they had a year-long photography project commissioned in effort to show people the life of the rail corridor thus making the space visually (and we would argue emotionally) accessible to those who usually just experience the steel undercarriage of this elevated line. For more project awareness, Paula Scher at Pentagram created a so-simple-its-brilliant logo. And, they held a design competition with phenomenal renderings by the winning landscape architectural and architectural team James Corner Field Operations and Diller Scofidio + Renfro. (Full design team listed here.)

The game changer? Well, the area where High Line Section Three would be is also currently slated to potentially house twelve million square feet of development. Of course, the current plan does not include what could be the coolest end of the High Line.

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Friends of the Highline are pushing for a temporary (and relatively inexpensive) walkway installation in this section. The renderings illustrating this temporary installation are gorgeous and compelling (and not available yet). If they are successful in receiving the okay on a temporary walkway they will create insurmountable public support. The public will LOVE IT and when Mr (Mrs?) Developer comes in to place what amounts to TWO DOWNTOWN SEATTLES (Hammond’s smart analogy), the outcry of “not to my Highline!” will be loud. Very loud.

Brilliant.

3.  1+2 = 3 for us. Listening to Robert and Lisa describe what we imagine is the abridged version of the project process and game changing tactics resulted in a new vision of possibility for us.

We could list the numerous calls to action we felt last night as a creative duo, but let’s just leave it with the most inspiring. Believe in your vision, hone your technical AND tactical skills, and surround yourself with crazy brilliant talent who will make you better at your own work. Push the envelope in design AND process. The High Line raised the expectations of our own work and the possibilities for public space in the Twin Cities. We hope it does the same for you.

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Above images by James Corner Field Operations, but retrieved from the High Line website.

landscape-highline-041 & 3 by flickr user don juan tenorio. 2 by flickr user lucas_roberts426, but retrieved from the High Line website.


Freedom of Expression

Posted: December 11th, 2009 | Author: Todd | Filed under: competitions, opinion, posters | Tags: | Comments Off

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Two things I’m very fond of are posters and human rights. Living in the United States means I am fortunate enough to be able to take my human rights more or less for granted and spend my time enjoying and designing beautiful things. Time others must spend simply enduring a repressive environment. I’m not going to suggest that a collection of posters is going to change conditions in your average, totalitarian, military or religious dictatorship directly. I do believe, however, that we are all connected somehow and that the energy and direction of large numbers of people has a subtle influence on events.

If this is true then the time you spend and empathy you feel while viewing the collection of 100 posters assembled by Posters 4 Tomorrow is time well spent and energy well directed. Share the link or do a design of your own for next year with the goal that as the belief in and expectation of freedom of expression spreads so too will the reality of it. Imagine all the amazing creativity that could be unleashed when every person is free to speak, draw, photograph and sing to their heart’s content.