Header image

Author Archives: Todd Zerger

About Todd Zerger

Creative Director and Graphic Designer for traditional and interactive media.

interactive-alc-01

When you work for a big agency you sort of have to take the projects that come your way but it has been really exciting to be steering BrainstormOverload in directions of personal interest. Recently we’ve been working on projects in the cycling, athletic, landscape architecture/urban planning and environmental arenas.

This recently completed project for Automated Logic Corporation falls into the last category. It runs as a kiosk rather than online and it’s the first design work we’ve done for delivery on high definition screens (1080p) which was interesting – also the first touch screen design which was even more interesting. This application called Eco-Screen (built in Flex by Creed Interactive) will be displayed nationally in the energy efficient and LEED certified buildings in which ALC installs super efficient environmental controls.

We were striving for a sophisticated skin that would look and function in a cool way while on display in these high-tech lobbies. Inspired by the iPhone GUI everything is very tactile and dynamic. Modules respond to user input and the graphs are all generated from live data about each building’s energy usage. Layers of each graph can also be turned on and off by the user. This project got even more interesting when the first installation turned out to be a grade school in Texas requiring a skin that is much more icon driven (screens 4 and 5). The entire project was an exciting challenge and ALC was terrific to work with so we wanted to share the results.

interactive-alc-02

interactive-alc-03

interactive-alc-04

interactive-alc-05

bike-spbc-logo-01

Cindy and I have been volunteering with the Saint Paul Bicycle Coalition (SPBC) to help make Saint Paul a more cycle friendly city. We’re both delighted to be able to contribute something beyond our voices at meetings. You’ve already seen Cindy’s terrific visualizations for the Saint Paul Greenway which we hope some day will connect to the Minneapolis Greenway. It is our hope that our logo design will help rally cyclists to the cause. More information is available on the Facebook page with even more coming on the soon to be launched website.

The logo is a 17 tooth cog representing the 17 District Councils in Saint Paul and is portrayed in hot colors with asymmetrical details to convey the coalitions energy. I chose the cog because it is a distinct part of every bicycle from fixie to recumbent. Certainly the wheel is also a universal component and very emblematic of cycling but it is the cog that translates the rider’s energy into forward motion. In this way it is the perfect symbol for the SPBC as we turn the energy of passionate advocates into forward progress. We hope you’ll join us or join your own local cycling advocacy group. Each person can really make a difference.

bike-spbc-logo-02

bike-spbc-logo-03

I created several alternate configurations to help ensure consistent application by the variety of volunteers needing to satisfy an equal variety of marketing opportunities. Single color and solid versions are also in the works for things like silkscreen applications. Special thanks to Andy Singer and Matt Cole for their insights and advice.

bike-bike-film-fest

Cycling and the arts will once again demonstrate they go together like chocolate and peanut butter as Twin Cities cyclists descend upon the Minneapolis Institute of Arts on Thursday, July 15th from 6:00 p.m. to 9:00 p.m. for an evening of high style bike-related events including selected shorts from the Bicycle Film Festival. (The full 2010 BFF opens Friday at the Cedar Cultural Center).

The entire event is free including bike valet service provided by Freewheel Bike Shop and Dero Bike Racks. The work of Minnesota frame builders will be on display. You can pose with your own bike for photos or create a classic bike poster. Enter to win a Surly Long Haul Trucker bike; a hand-built Traitor Cycles Luggernaut frame, Chrome, and Banjo Brothers commuter bags, Twin Six gear and Nutcase helmets. Linger and listen to the music of ‘A Night in the Box’ or just plan to people and bike watch.

More on the artsmia.org website.

There is a group ride that will leave Gold Medal Park at 5:00 p.m. Or you can ride from wherever you are. Just point your bike in this direction:
2400 Third Avenue South
Minneapolis, MN 55404
(888) MIA ARTS (642-2787)

arch-brandenburg-01

Photographer Jim Brandenburg takes his home studio seriously enough that he had David Salmela design it (along with the rest of the house) and it looks like an amazing place to work. The irony of course is that Brandenburg, a renowned wildlife photographer, spends lots of time traveling to spectacular locations outside his studio. This is probably the most classic case of having one’s cake and eating it too that has ever come to my attention and while a lesser man would be jealous I can assure you that I am merely green with envy.

Even if a gorgeous, two story studio bordering the Boundary Waters is not in your budget at the moment now is a great time to listen to the architect himself talk about it. David Salmela will be speaking at the American Swedish Institute in Minneapolis on Wednesday, July 14th at 7:00 p.m.. Also speaking will be Tom Fisher who is Dean of the College of Design at the University of Minnesota and the author of two books about Salmela’s work. They’ll be signing copies of the first book and talking about the second which is due in spring 2011. It’s sure to be inspiring for anyone in search of quality space. See you there.

arch-brandenburg-02

bsol-garden-08

Now that monsoon season seems to have passed and the sun is again in full splendor the daylilies have exploded like so many fireworks – particularly when the filtered morning light shines through them.

Download Desktop
1440 x 900
1920 x 1200

arch-500-solutions-book

My brother gave me a great book by Ana G. Canizares entitled 500 Solutions for Working at Home. It’s 423 pages of solid inspiration organized by type, including studios design for personal use, architecture, design, art and services. Each case study includes not just beautiful photographs but details, square footage and floor plans. This book is full of clever solutions from humble to lavish. At $15 new / $8 used (at Amazon) your investment could be as little as one and a half cents per studio solution. Of course there is a ton of inspiration online but it can be hard to track down and usually won’t come with this level of detail so this book is pretty good way to augment your search.

Home Studio: Yummy Gum

Posted by Todd Zerger in interiors - (2 Comments)

arch-home-office-yummygum-01

arch-home-office-yummygum-02

Here’s an interesting example. The two man web design shop Yummy Gum in the Netherlands renovated a small 215 square foot room into a beautiful studio space. An example of 215 square feet is a room that is 10 by 21.5 feet – larger than your average bedroom. Maybe not large enough if you added flat files, a silk screen and a paste-up table. However, unlike a simple desk in a corner this feels like a dedicated space where you could be dedicated to creative work. Check out the original post on Unplggd for more images of the clever ways they’ve kept the clutter (particularly all the wires) hidden away. I dig the cool laptop slot under the table (photo 2).

There are more home tours on Unplggd. They’re not all office or studio spaces but there are some interesting and inspiring ideas.

arch-home-office-01

Many designers dream of starting a studio of their own. Somewhere between that vision and the beautiful agency spaces we’re used to working in lies reality: the home office. The benefits are obvious; no commute, fully stocked kitchen with no one else’s coffee cups in the sink, the ability to work outside or with your favorite music blasting. The drawback is that the work space is often crammed into the extra bedroom or the basement and nothing like the light and airy agency spaces we’re accustomed to. Space is critical to creative problem solvers because we constantly need to be drawing energy and inspiration to feed our work. What’s more, an insufficient space is a creative problem waiting to be solved and presents a distraction to getting our actual work done.

So, is it possible to rise above home office doom and create a studio space with all the benefits of being at home but without spending a fortune?

I’ve been looking around to see if I can find a way to believe the answer is yes. In doing so I’ve found a few sites that showcase amazing office spaces of the thousands of square feet variety:
This Ain’t No Disco
Office Design Gallery

Office Snapshots

And, some examples of home offices of the desk in a corner variety:
Desire To Inspire
Home Office Snapshots

There seem to be fewer examples of a sweet spot between but these are going in the right direction:
Fresh Home
Apartment Therapy

Working for yourself doesn’t mean huge budgets for office furniture but think of the money saved not commuting and not paying rent. Think of the money you don’t need to spend on agency style conference rooms and signage. Surely someone has found a way to put some of that savings into a home studio space that inspires creative endeavor? I think I’ll keep looking into it and will share what I find here. More and more people I know are launching out on there own – first rate talent – and they deserve a first rate studio in which to ply their craft. More soon.

UnSummit UpDate

Posted by Todd Zerger in events | input | local twin cities - (0 Comments)

By all accounts UnSummit 5 was a success. Personally, I met some great people and enjoyed many great conversations including “Ensuring Relevance With Good Design” hosted by Circadian, “Minnesota Start-up Culture” hosted by Jeff Pesek, and “Escaping Wage Slavery” hosted by Don Ball. My favorite presentation however was by an old friend. Rohn Jay Miller hit a home run with “The 25 Minute MBA: How To Anchor Projects in Real Business Success” which he has made available on SlideShare. Sadly, his fantastic delivery and the many nuances aren’t available for download. Don’t let that stop you from checking out the presentation above. And, if you find yourself intrigued give him a shout at Take5Interactive.

interactive-saris

It’s hard to believe after almost 20 years of designing and over 35 years of cycling that nary the two have met. Needless to say, when the agency Lindsay, Stone and Briggs (LSB) based in Madison, WI contacted me to design the new website for Saris I was elated. Saris makes racks for consumers as well as parking and storage solutions for institutional clients. LSB and Saris have been wonderful to work with. The new (and if I do say so myself) improved saris.com has just launched and while few designs survive development unscathed I’m still as excited as when we began and eager for the next cycling+design combination.

Actually, I guess I’ve started the next one by volunteering to help the Saint Paul Bicycle Coalition with a logo and website as we work to make Saint Paul as cycle friendly as Minneapolis (We’re way behind Minneapolis but I guess that’s why they aren’t called the Identical Twin Cities.) More on SPBC soon.