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St. Paul Bicycle Coalition Logo

Posted: July 13th, 2010 | Author: Todd | Filed under: artifacts, bikes, design, local twin cities, output | Tags: , , | Comments Off

Cindy and I have been volunteering with the Saint Paul Bicycle Coalition (SPBC) to help make Saint Paul a more cycle friendly city. We’re both delighted to be able to contribute something beyond our voices at meetings. You’ve already seen Cindy’s terrific visualizations for the Saint Paul Greenway which we hope some day will connect to the Minneapolis Greenway. It is our hope that our logo design will help rally cyclists to the cause. More information is available on the Facebook page with even more coming on the soon to be launched website.
The logo is a 17 tooth cog representing the 17 District Councils in Saint Paul and is portrayed in hot colors with asymmetrical details to convey the coalitions energy. I chose the cog because it is a distinct part of every bicycle from fixie to recumbent. Certainly the wheel is also a universal component and very emblematic of cycling but it is the cog that translates the rider’s energy into forward motion. In this way it is the perfect symbol for the SPBC as we turn the energy of passionate advocates into forward progress. We hope you’ll join us or join your own local cycling advocacy group. Each person can really make a difference.
I created several alternate configurations to help ensure consistent application by the variety of volunteers needing to satisfy an equal variety of marketing opportunities. Single color and solid versions are also in the works for things like silkscreen applications. Special thanks to Andy Singer and Matt Cole for their insights and advice.


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