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Yummy Dummy Chocolate

Posted: October 13th, 2009 | Author: Todd | Filed under: chocolate, packaging | Tags: , | 1 Comment »

chocolate_yummy-dummy

Chocolate
Why would seven girls from Davis, California start a chocolate company? Because it’s yummy dummy. In other words, for the sheer pleasure of it. That’s probably why they donate 100% of their profits to charities benefiting children and the environment. Who can resist that combination? 71% Cocoa is an unusual rating but I dig that they threw in the extra 1% for good measure. It’s kind of like an old-school baker’s dozen. The plain bar I sampled (actually I ate the entire thing… does that still count as sampling?) was nice, smooth and enjoyably crisp at room temperature. It’s a pretty straightforward flavor that provides balanced sweetness and a little bitterness but not the strong after taste characteristic of many single source bars. Still it’s strong enough to engage neurons in your milk proximity detection lobe so make sure you’ve got a cold glass close at hand.

Design
Yummy Dummy chocolate isn’t fancy. In fact the wrapping job is reminiscent of my little brother’s approach to Christmas gift preparation. Sort of loose around the middle with an assiduous avoidance of square corners. But it is precisely this distinctly hand-crafted quality that makes the design so charming – particularly in conjunction with the “girl owned and operated” slogan. It’s not that my expectations are lower. More that the home spun design and production fit so nicely with the overall story (what we have somewhat cynically come to call the “brand”). Many big chocolate companies hire agencies and buy fancy folding equipment and only manage to produce a lifeless and uninspiring container the only redeeming qualities of which are the squareness of the corners (I’m looking at you NestlĂ©). Not Risa (who does much of the design work), Sara, Bay, Rowan, Rachel, Stream and Sedona. They are content to revel in the simple secret revealed when you first unfold the wrapper and are greeted with this simple phrase: “Oh sweet mystery of life at last I found you.”

Yummy-Dummy’s website proceeds in the same spirit as their packaging – including the self-styled proverb: “Man can not live by chocolate alone, but girls can…” It’s a fun read actually and you’ll learn about things like their Nut-O-Matic machine. To get the full experience you should purchase a bar the next time you are at the Davis Farmer’s Market. If that isn’t going to be any time soon you can order bars online.

Online
Yummy Dummy Chocolates

Location
Davis, CA 95618
email: info@yummy-dummy.com


One Comment on “Yummy Dummy Chocolate”

  1. 1 cindy said at 10:44 pm on October 13th, 2009:

    oh, sweet mystery of life, at last I found you [on Todd's desk and I had a lovely bite]…yummy yummy.