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TCHO Chocolate

Posted: October 5th, 2009 | Author: Todd | Filed under: chocolate, design, packaging | Tags: , , | 1 Comment »

chocolate-tcho

Chocolate
TCHO chocolates come in four 70% cacao flavors made from organic, fair trade beans. Chocolatey, Fruity, Nutty and Citrus. These flavors are derived from chocolates inherent nuances and not from additional ingredients so the affects are subtle but quite distinct from one another. Citrus has a sharper almost malty impact at the back of the mouth and an after taste that lingers like wine. Fruity is a rounder, richer flavor that seems to happen more on the sides of the tongue and is my preference. I’m looking forward to trying chocolatey and nutty next.

Design
I discovered these little squares of chocolate in a small grocery store in the tiny town of Point Reyes Station, California and couldn’t resist the simple pleasure of the foiled, geometric designs on bright colored wrappers. I was delighted to discover the chocolates themselves also have a complementary geometric design engraved into them. TCHO’s is definitely a design friendly company. The identity and packaging were designed by Spiekermann Partners in Berlin and you can even read about the design from Susanna Dulkinys’ perspective on the site.

The TCHO website is nice and clean, full of fun information and the only site I’ve seen that boasts a colophon. They also have an ongoing blog.

Interactive types will appreciate that TCHO went through a beta phase and has now fully launched version 1.0. I would recommend you find some of this great chocolate. You’ll enjoy the experience while rewarding a company that values design as a partner in its business. If there is not a location near you try ordering online. As an interesting side note the first web based order was placed by Herbie Hancock.

Online
TCHO Chocolates

Location
Pier 17 (on the Embarcadero)
San Francisco, CA 94111
phone: 415.981.0189

Available in Minnesota at Product Exchange on Lake Street. Find other locations.

Update (11.13.09)
It looks like I’m not the only one to notice TCHO. Scott Hansen has a nice post on his iso50 blog worth checking out. If you can forgive him for the fact that he does “not really enjoy chocolate on it’s own” it is worth taking a gander at his fantastic poster designs while you’re at it (I already have three so try not to look as a poor substitute for self-control).


One Comment on “TCHO Chocolate”

  1. 1 cindy said at 11:21 am on October 7th, 2009:

    and the green paper came all the way from Switzerland. Perfect complement to worldly chocolate.