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Theo Chocolate

Posted: January 8th, 2008 | Author: Todd | Filed under: chocolate, opinion, packaging | Comments Off

Chocolate
The organic and fair trade certified, 75% cacao Ivory Coast bar has a rich, roasted, vaguely fruity, flavor that compliments the packaging nicely. When you pause to consider the flavor it keeps changing on you. Kind of exciting really. It’s smooth but not cloying with a pleasing bit of texture that a mega-factory process would eliminate. The only drawback is that the bar breaks into only six segments which makes it harder to part with one. But, your friends will thank you if you do.

Design
Logo and packaging designed at Kitten Chops in Seattle by Marta Windeisen who coincidentally goes by the name Zaara. Judging by her lush illustrations she was influential at Starbucks where she worked for five years. She wrapped each of four different bars in paper wrappers with rich, warm, painterly, abstract designs adorned with simple hand lettering. A nice change of pace in a field that often can’t resist ornate, gold foil, swooshiness in an attempt to look fancy and historically significant.

The website Design by Seattle’s Design for Wine and Food is not of the same caliber as the packaging I’m sorry to say, but it does at least provide a little insight into Theo’s deal. We’ll have to hope they let Zaara illustrate and art direct the next version.

Online
Theo Chocolate

Location
3400 Phinney Ave. N.
Seattle, WA 98103
206 632.5100 phone

Available in a number of Minnesota locations including the Wedge and Linden Hills Co-ops. More locations here


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